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Participants in that study were also more likely to share native ads with their contacts and demonstrated greater purchase intent after viewing them, compared to other types of ads. S., almost three-quarters of publishers already offer native advertising on their sites.

In their presentation Yahoo Gemini Vision & Impact, Yahoo shares a number of other stats on native advertising: Despite their omnipresence and enthusiasm among advertisers, 85% of consumers have never even heard of native ads.

Bid Landscape Reports The Bid Landscape report is available in the Reporting tab by clicking Bid Landscape.

This is a graph that shows you how changing your bid changes the number of clicks and impressions you would have received over a given timeframe.

Image from Yahoo Gemini advertisers have targeting options including geotargeting, broad and exact match, and negative keywords.

They plan to offer sitelink, location and call extensions; phrase match; day parting; and device, language, radius and operating system targeting in the future.

A Sharethrough study, for example, found that people were 25% more likely to look at native ads than banner ads and viewed them 53% more frequently.

Only a portion of search ads on Yahoo’s mobile search pages will be provided by Yahoo Gemini instead of Bing Ads. If you don't yet have an account, you can easily create one, or log in using your Google or Facebook account. Click Save Ad to save it in the My Created Ads section of your dashboard. Now, it's going to look more like this: In addition to targeting people in specific locations (country, state, city or DMA), you can indicate areas where you don't want your ads to show. By default, Yahoo allows you to set your maximum cost per click – that is, the maximum you are willing to pay for each click.

Bing Ads remains the only platform for purchasing mobile search ads on Bing and its network of partner sites and also delivers search ads on the highest performing mobile search placements (i.e., topmost on page) for web searches on Yahoo’s mobile search pages." In case that wasn't clear, Bing's FAQ page on Gemini also says, "Bing Ads is the only unified platform for advertisers to manage paid search advertising across all devices including PC, tablet and mobile devices, in order to achieve scale across the entire Yahoo Bing Network." According to Adotas, Gemini ads will appear on more partner sites over time, while Yahoo will work to create parity between Yahoo Search Ads and Bing Ads. Yahoo will warn you that Yahoo Gemini native ads and mobile search ads give you maximum reach, but if you want to turn one or the other off for some reason, the option is there. However, if you look to the far right, there is an option for Advanced pricing. Before you can start your first ad campaign, you need to fund your account.

Choose to run ads immediately, or set a start and end date. If you don't want to use Autoload, make sure you turn this off. From the Reporting screen, you can access reports for your campaigns, ad groups (Mobile Search), ads, and keywords (Mobile Search).

However, there's also a 7-Day Performance Report available within the Campaigns tab.

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